Word of South Poster Series
Word of South is an annual music and literature festival bringing together nationally recognized authors and musicians. Each year, our studio developed multiple poster concepts for client review, balancing expressive visual direction with the practical needs of event information and sponsor visibility. One of my concepts — the floral pink composition — was selected for official use.
Role: Designer (Agency Studio Team)
Scope: Concept development, typographic direction, poster design
Challenge: Develop distinctive annual poster concepts that captured the cultural tone of the festival while accommodating dense programming information and sponsor requirements. Concepts needed to feel contemporary and collectible while remaining production-ready for large-format print.
Approach: Each concept explored a different typographic and compositional direction — from bold, high-contrast layouts to expressive floral and illustrative treatments. Emphasis was placed on strong hierarchy, clarity of information, and visual impact at both close and long viewing distances.
