CAse Study
District850
District850 is an upscale entertainment venue blending arcade gaming, dining, and event space. The goal of the promotional campaign was to position the brand as energetic yet refined — appealing to families and adults while reinforcing its premium atmosphere.
Role: Brand Experience Design, Storyboarding, and Video Direction
Scope: Arcade card design, staff uniforms, in-venue prize screen UI, promotional video concept and direction
Challenge: Communicate the venue’s multi-generational appeal while maintaining a polished, elevated tone — differentiating District850 from traditional arcade environments.
Approach: I developed the narrative concept and storyboard to highlight both the high-energy gameplay and the venue’s upscale ambiance. The visual direction focused on dynamic framing, controlled lighting, and intentional pacing to balance excitement with sophistication.
I story boarded and directed the shoot, working with a film crew. My goal was to show a fun experience for a family and also show off the attractions for an older crowd.
