CAse Study
America’s quilt
America’s Quilt is a documentary exploring the history and contemporary evolution of quilt design in the United States. The production team required a refined leave-behind piece to present to potential distributors. Leaving a document that conveyed cultural depth, visual credibility, and commercial viability.
Role: Lead Designer
Scope: Concept development, layout design, typography system, print-ready production
Challenge: Create a leave-behind that balanced historical reverence with contemporary appeal. The piece needed to communicate the documentary’s cultural significance while presenting it as a compelling opportunity for distribution partners.
Approach: The design combined structured grid layouts with tactile imagery and restrained typography to reflect craftsmanship without becoming nostalgic. Hierarchy was carefully controlled to guide readers through narrative, credentials, and distribution potential.
We needed the leave behind to be memorable. The show is about quilts, so we made something that looks and feels akin to a quilt. The final artifact is a package contains a poster that tells a story as it unfolds into a “quilt”.
The quilting needle is attached to a usb drive that holds a copy of the pilot episode.
The piece being tactile is a part of being memorable, as such, paper selection was crucial. I chose a textured paper from French Paper Company, and incorporated debossing into the design.
